About Us

Our Story

  • Welcome to SANEL, where fashion meets luxurious craftsmanship in the heart of NEW YORK and MUMBAI ! We pride ourselves on creating nostalgic designs and exquisite one-of-a-kind pieces made exclusively for you by our skilled artisans. As a small business, we operate on a made-to-order basis, ensuring that each item is carefully handcrafted to perfection.
  • The design journey of an SANEL item begins with hand-drawn sketches and culminates in its creation. Our skilled artisans and a team of dedicated seamstresses delicately handcraft each piece with love and conscious thought.
  • We acknowledge that the fashion industry often relies on exploitative and unsustainable practices. However, at SANEL, we are passionate about creating eco-friendly and ethically made pieces, which is why we choose to produce locally in BALI, INDIA and PAKISTAN.
  • While our sustainability journey continues, we promise to always strive for improvement, for the sake of both people and the planet. We believe in conscious fashion, not fast fashion.

Conscious Fashion

  • Each piece is rare and incredible with the intention of being a keepsake treasure that becomes "the future generations vintage".
  • As we are a conscious fashion label, we stand strong by the planet, we choose to produce in small quantities to stop any waste by over consumption and on average it will take a week before your piece will be ready to ship, this is because we hand make each item with care and conscious thought.
  • If you have any further questions please email iinfo.sanelofficial@gmail.com ,if your order is needed for specific date, please also do let us know in advance, so we can put a note with your order.

The Woman Behind SANEL

  • I have always been a daydreamer. Growing up, I felt that so many brands were missing heart, soul, and storytelling. Everything felt rushed, trend-driven, and disconnected. I knew I wanted to create something different.
  • SANEL was born from a desire to design for the female gaze. A label that makes women feel ethereal, empowered, and deeply beautiful. For me, SANEL is so much more than a business. It has given me purpose. A way to share my dreams, to build a meaningful community, and to tell stories that invite you into our world of fantasy, femininity, and intention.
  • Authenticity sits at the heart of everything we do. I never wanted to chase trends. Instead, I wanted to create wardrobe treasures that feel timeless. Pieces made with love, care, and craftsmanship and be worn for years, cherished, and even passed on to future generations.